Round Table's "Pepperoni Artisan Pizza"

Today on Bay Area Bites, Amy posted to talk about Round Table Pizza's New "Pepperoni Artisan Pizza", which also uses the descriptor "organic" though their only certified organic ingredient is the tomato sauce.   Which brings to mind more questions and pontifications than I have time for today.  When do we give corporations and big business credit for at least acknowledging organic and artisan as worthy goals, and when do we stomp on them for obviously using marketing terms and trendy adjectives to pander for new business?

Head on over and add your voice to the conversation.